SEO Metrics Guide
Site Explorer gives you a comprehensive view of any website's search performance. This guide explains every metric so you can make informed decisions.
Domain Rating
Understand DR, URL Rating, and Authority Rank — how strong is a website?
Backlinks
Learn about backlinks, referring domains, anchors, and link types.
Organic Keywords
Keyword positions, search volume, difficulty, CPC, and top rankings.
Traffic & Value
Organic traffic estimates, traffic value, paid search metrics, and country data.
Glossary
A-Z reference of every metric and term used in Site Explorer.
How to use this guide
- Each metric page explains what it is, why it matters, and how to improve it.
- In Site Explorer, click the ? icon next to any metric for a quick summary with a link back here.
- Use the Glossary for a quick A-Z lookup of any term.