Docs

SEO Metrics Guide

Site Explorer gives you a comprehensive view of any website's search performance. This guide explains every metric so you can make informed decisions.

Domain Rating

Understand DR, URL Rating, and Authority Rank — how strong is a website?

Backlinks

Learn about backlinks, referring domains, anchors, and link types.

Organic Keywords

Keyword positions, search volume, difficulty, CPC, and top rankings.

Traffic & Value

Organic traffic estimates, traffic value, paid search metrics, and country data.

Glossary

A-Z reference of every metric and term used in Site Explorer.

How to use this guide

  • Each metric page explains what it is, why it matters, and how to improve it.
  • In Site Explorer, click the ? icon next to any metric for a quick summary with a link back here.
  • Use the Glossary for a quick A-Z lookup of any term.